90-second demonstration

Category Evidence Builder

Follow one fictional record from decision question to portable artifact.

00:00

Name the decision

Does this proposed category exist beyond our own language?

00:20

Add evidence

Buyer Problem: Senior teams cannot tell which market assumptions have expired.; Search Phrase: strategy assumption audit; Budget Owner: Chief Strategy Officer

00:50

Apply the rule

A confirmed category row requires a buyer problem, budget owner, multiple plausible members, and at least one independent use of the term.

01:10

Carry it forward

Export the Category evidence matrix, assign the next action, and set the review date.

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