The full credibility infrastructure, built before your high-stakes moment: a raise, a category shift, an enterprise push. A named framework and a canonical document that become your company's intellectual property. The system has to exist before the moment arrives.

Two weeks to see exactly where your credibility breaks, and what to build first.

Two ways in. Start with the Trust Audit, or apply for a full engagement.

Other inquiries:

How is this different from a brand agency or strategic comms firm?

Agencies build campaigns. We build infrastructure. The output of a PR retainer stops accruing value when billing stops. The output of a Petrichor engagement, a named framework, a canonical document, a proof architecture, compounds for years. Different asset class, different return profile.

Who do you work with?

Post-Series A companies and established firms that have a market leadership claim to make and haven't yet made it stick. The founders who get the most from us are building toward a high-stakes moment: a major fundraise, a category shift, an enterprise sales push, a regulatory fight. The infrastructure needs to exist before the moment arrives.

What does "limited engagements" mean?

We run a small number of engagements each year, typically 4–6 Reputation Engineering Engagements plus Trust Audits as availability allows. We don't scale delivery at the expense of quality, and every engagement involves Phil and Gabe directly.

What's the Trust Audit, and how is it different from a full engagement?

The Trust Audit is a 2-week diagnostic: two deep-dive calls, an async review pass, and a 12–20 page report that maps where your credibility infrastructure fails and what to build first. At $7,500, it's designed for companies that want clarity before committing to a larger engagement. About half of Trust Audit clients convert to a Reputation Engineering Engagement; the other half leave with a clear roadmap.

What results should we expect, and by when?

The Reputation Engineering Engagement runs 90 days. By Day 30, the intellectual framework is named and documented. By Day 60, the canonical document exists and the proof architecture is mapped. By Day 90, the full 5-layer system is live. Visible credibility signals, inbound quality, investor reception, partnership discussions, typically surface 3–6 months after the engagement closes.