Name the decision
Where has the written position drifted from current buyer and market reality?
90-second demonstration
Relevancy Audit
Follow one fictional record from decision question to portable artifact.
Add evidence
Claim: We help growth teams sharpen positioning; Last Review Date: 2025-09-01; Customer Description: They help leadership determine what remains true
Apply the rule
A claim over 180 days old is one drift signal.
Carry it forward
Export the Positioning drift map, assign the next action, and set the review date.