Name the decision
How can I tell whether my B2B company looks trustworthy to a cold prospect?
90-second demonstration
Trust Surface Scorecard
Follow one fictional record from decision question to portable artifact.
Add evidence
Owned Clarity: 2: They can assemble it from two or three sections; Owned Proof: 2: A testimonial or logo strip further down; Founder Profile: 1: Clear buyer, outcome, and recent relevant thinking
Apply the rule
Evaluate four dimensions: Owned surface integrity, Founder legibility, Third-party corroboration, and Narrative consistency.
Carry it forward
Export the Trust Surface score and repair brief, assign the next action, and set the review date.