Positioning and competitive strategy · Petrichor original · CC-BY-4.0
Relevancy Audit
Detects when positioning is solving yesterday's problem. Petrichor Projects.
OPEN INDEX 01
NINE SKILLS. ONE EVIDENCE PACK. COMPLETE OUTPUTS.
Strategy skills should survive the evidence.
Search 63 public records by decision, publisher, review status, or license. Then inspect the fixture, outputs, scores, and Petrichor's conflict.
63structured records
9evaluated skills
14publishers
0outside reviews
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Start with the decision in front of you.
63 of 63 records
Score 23 / 24
Positioning and competitive strategy · Petrichor original · CC-BY-4.0
Positioning Under Pressure
Tests whether a position holds when the market shifts. Petrichor Projects.
Positioning and competitive strategy · Petrichor original · CC-BY-4.0
Competitive Narrative Stress Test
Tests whether a competitive story survives adversarial scrutiny. Petrichor Projects.
Executive decisions and operating systems · Petrichor original · CC-BY-4.0
Reality Audit
Separates demonstrable facts from internal belief. Petrichor Projects.
Positioning and competitive strategy · Petrichor original · CC-BY-4.0
False Familiarity
Distinguishes brand recognition from meaningful market knowledge. Petrichor Projects.
Positioning and competitive strategy · Petrichor original · CC-BY-4.0
Brand as Memory System
Maps how a brand is stored in customer memory. Petrichor Projects.
Positioning and competitive strategy · Petrichor original · CC-BY-4.0
Legacy Brand Relevance Reset
Tests when brand heritage becomes a strategic constraint. Petrichor Projects.
Positioning and competitive strategy · Petrichor original · CC-BY-4.0
Brand Permission Boundaries
Maps what the market is willing to let a brand become. Petrichor Projects.
Go-to-market and growth · Petrichor original · CC-BY-4.0
Revenue Story Audit
Reconciles the revenue narrative with the mechanics beneath it. Petrichor Projects.
Pricing and monetization · Petrichor original · CC-BY-4.0
Pricing Authority Diagnostic
Finds where pricing power is eroding before lagging metrics expose it. Petrichor Projects.
Positioning and competitive strategy · Petrichor original · CC-BY-4.0
Category Creation Pressure Test
Tests whether a category claim has viable market foundations. Petrichor Projects.
Customer and market intelligence · Petrichor original · CC-BY-4.0
TAM Lie Detector
Tests whether an addressable-market claim is evidenced or rounded up. Petrichor Projects.
Customer and market intelligence · Petrichor original · CC-BY-4.0
Competitive Blind Spot Mapping
Finds competitive realities a company is structurally likely to miss. Petrichor Projects.
Customer and market intelligence · Petrichor original · CC-BY-4.0
Signal vs. Noise Audit
Determines which market signals deserve a response. Petrichor Projects.
Customer and market intelligence · Petrichor original · CC-BY-4.0
Customer Truth Extraction
Separates customer belief from internal customer assumptions. Petrichor Projects.
Executive decisions and operating systems · Petrichor original · CC-BY-4.0
Investor Story Forensics
Cross-examines an investor narrative against diligence evidence. Petrichor Projects.
Executive decisions and operating systems · Petrichor original · CC-BY-4.0
Board Narrative Alignment
Tests whether board, company, and market narratives are coherent. Petrichor Projects.
Executive decisions and operating systems · Petrichor original · CC-BY-4.0
Exit Narrative Architecture
Pressure-tests a company story through an acquirer's lens. Petrichor Projects.
Customer and market intelligence · Reviewed · MIT
Competitive Intelligence
Builds a recurring competitor-tracking system for positioning, sales, and roadmap decisions. Alireza Rezvani.
Customer and market intelligence · Reviewed · MIT
Competitor Profiling
Produces structured, source-traceable competitor profiles from live market evidence. Corey Haines.
Customer and market intelligence · Reviewed · MIT
Continuous Discovery
Establishes weekly customer contact, opportunity mapping, and assumption testing. Udi Menkes.
Customer and market intelligence · Reviewed · MIT
Customer Research
Extracts jobs, pains, triggers, objections, and language from customer evidence. Corey Haines.
Customer and market intelligence · Reviewed · MIT
Jobs-to-be-Done Building
Uses push, pull, anxiety, and habit forces to uncover customer progress. Udi Menkes.
Positioning and competitive strategy · Reviewed · MIT
Positioning Craft
Defines category, differentiated value, alternatives, and best-fit customers. Udi Menkes.
Positioning and competitive strategy · Reviewed · MIT
Product Marketing
Builds shared audience, positioning, competitive, and messaging context. Corey Haines.
Positioning and competitive strategy · Reviewed · MIT
Strategy Frameworks
Structures where-to-play and how-to-win product choices. Udi Menkes.
Product and portfolio strategy · Reviewed · MIT
Portfolio Strategy
Forces business-unit investment, harvest, and exit choices through comparative tests. Chris Brock.
Product and portfolio strategy · Reviewed · MIT
Prioritization Craft
Makes product trade-offs explicit with multiple prioritization models. Udi Menkes.
Product and portfolio strategy · Reviewed · MIT
Strategic PM
Connects product activity to outcomes and longer-horizon company choices. Udi Menkes.
Product and portfolio strategy · Reviewed · CC-BY-4.0
Wardley Map
Maps value-chain components and their evolution to guide build, buy, and investment choices. Eterdis AS.
Go-to-market and growth · Reviewed · MIT
Content Strategy
Designs searchable and shareable content pillars around business and audience needs. Corey Haines.
Go-to-market and growth · Reviewed · MIT
Launch
Plans coordinated product and feature launches across audiences, channels, and phases. Corey Haines.
Go-to-market and growth · Reviewed · MIT
Market Entry
Tests expansion economics, advantage transfer, entry mode, and stopping criteria. Chris Brock.
Go-to-market and growth · Reviewed · MIT
Marketing Loops
Designs compounding acquisition and distribution systems. Corey Haines.
Go-to-market and growth · Reviewed · MIT
Marketing Plan
Produces an executable, resource-aware GTM roadmap across the lifecycle. Corey Haines.
Pricing and monetization · Reviewed · MIT
Pricing
Frames packaging, value metrics, willingness to pay, and price-point decisions. Corey Haines.
Pricing and monetization · Reviewed · MIT
Pricing Strategist
Combines pricing-model selection, willingness-to-pay analysis, and tier design. Alireza Rezvani.
Executive decisions and operating systems · Reviewed · Apache-2.0
Bull/Bear Scenario Analysis
Builds cited bull, base, and bear investment cases from fundamentals and filings. Daloopa.
Executive decisions and operating systems · Reviewed · MIT
CEO Advisor
Supports executive choices across vision, capital, culture, boards, and investors. Alireza Rezvani.
Executive decisions and operating systems · Reviewed · MIT
Change Management
Structures strategy pivots, reorganizations, process changes, and rollout resistance. Alireza Rezvani.
Executive decisions and operating systems · Reviewed · MIT
Company OS
Compares and implements operating rhythms, accountability, scorecards, and issue resolution. Alireza Rezvani.
Executive decisions and operating systems · Reviewed · MIT
Decision Logger
Separates raw board discussion from approved decisions and commitments. Alireza Rezvani.
Executive decisions and operating systems · Reviewed · MIT
Mergers and Acquisitions
Structures acquisition thesis, screening, valuation, diligence, and integration choices. Chris Brock.
Executive decisions and operating systems · Reviewed · MIT
One Page Strategy
Creates or audits a compact facts-problem-idea-solution strategy narrative. Olga Safonova.
Executive decisions and operating systems · Reviewed · MIT
Scenario Planning
Builds coherent futures from load-bearing uncertainties and defines response options. Chris Brock.
Executive decisions and operating systems · Reviewed · MIT
Scenario War Room
Models cascading multi-variable risk across company functions. Alireza Rezvani.
Executive decisions and operating systems · Reviewed · MIT
Strategic Alignment
Finds broken strategy cascades, conflicting goals, silos, and orphan work. Alireza Rezvani.
Measurement and experimentation · Reviewed · MIT
A/B Testing
Defines hypotheses, variants, metrics, and decision rules for controlled experiments. Corey Haines.
Measurement and experimentation · Reviewed · MIT
Analytics
Builds a measurement plan tied to decisions rather than vanity reporting. Corey Haines.
Measurement and experimentation · Reviewed · Apache-2.0
Meridian Budget Optimization
Optimizes fixed or flexible media budgets from a fitted Meridian model. Google.
Measurement and experimentation · Reviewed · MIT
Metrics Frameworks
Selects North Star, leading, lagging, and lifecycle metrics around customer value. Udi Menkes.
Measurement and experimentation · Reviewed · MIT
OKR Frameworks
Turns strategic intent into measurable quarterly outcomes and alignment mechanisms. Udi Menkes.
Execution systems · Reviewed · MIT
Operating Cadence
Designs recurring decision forums, metrics, owners, and escalation paths. Chris Brock.
Execution systems · Reviewed · MIT
Recursive Decision Ledger
Governs repeated decision trials with an append-only evidence and approval trail. Affaan Mustafa / ECC.
Execution systems · Reviewed · MIT
Superpowers
Adds disciplined brainstorming, planning, execution, verification, and review workflows. Jesse Vincent.
Collections and discovery · Collection · See source
Agent Skills by Anthropic
Official examples and reference implementations for the Agent Skills format. Anthropic.
Collections and discovery · Collection · See source
Awesome Agent Skills
Large cross-platform directory with official and community sources. VoltAgent.
Collections and discovery · Collection · MIT
Awesome PM Skills
Product-management skills spanning discovery, strategy, metrics, influence, and execution. Udi Menkes.
Collections and discovery · Collection · MIT
Claude Skills
Broad business, executive, commercial, engineering, and operational skill library. Alireza Rezvani.
Collections and discovery · Collection · MIT
Marketing Skills
Marketing skills covering research, positioning, GTM, acquisition, monetization, and retention. Corey Haines.
Collections and discovery · Collection · MIT
NotFair Plugin
Marketing skill collection covering evidence-led SEO, GEO, paid media, analytics, and cross-channel account workflows. nowork-studio.
Collections and discovery · Collection · MIT
Petrichor Marketing Skills
Petrichor's public fork of the Marketing Skills library. Petrichor Projects.
Collections and discovery · Petrichor original · CC-BY-4.0
Resilience Stack
Petrichor's 18 evidence-demanding strategy diagnostics and workshop frameworks. Petrichor Projects.
THE EVIDENCE
POSITIONING DECAY · NINE SKILLS · Q3 2026
The artifact decides what gets left unresolved.
Decision gates made the commitment and reversal conditions explicit. Research skills protected source quality but stopped before the executive choice. Generic frameworks transferred more judgment to the operator.
Every score is provisional. Petrichor wrote the highest-scoring skill, selected the fixture, and scored the outputs. No outside reviewer has completed the blind protocol yet.
UPDATES
Get the next evaluation and quarterly report.
One useful email when the evidence changes. Your address goes to the Category Gravity subscription page and is not sent to analytics.
PETRICHOR ORIGINAL
RESILIENCE STACK · 18 FRAMEWORKS
Pressure finds the weak story anyway.
Resilience Stack turns Petrichor workshops into executable diagnostics for positioning, brand, growth, market definition, competitive intelligence, boards, and investors.
YOUR MOVE
Use the index. Challenge the evidence. Add something better.
The catalog is public domain. Nominations are open. Inclusion cannot be purchased, and Petrichor originals carry their conflict in plain view.