Category Gravity

The reference layer.

We publish the reference layer a category checks itself against.

Research, not advice. We establish what is true, show the work, and hand you the tools to apply it. Every claim carries its primary source and its date. First-party disclosures rank first. A number without a source is treated as a marketing asset, not a fact.

Verdict grammar

Three words, every report.

So you learn to read us fast. The same verdict means the same thing whether it lands on a reach stat or a penalty rumor.

Verified

A primary source supports the claim as stated. Safe to restate behind your own name.

Contested

A real effect, but the magnitude is wrong, unsourced, or it flips by context. Use the finding, drop the number.

Myth

It traces to no auditable source, or a primary source contradicts it. Repeated confidently, backed by nothing.

How to read a Category Gravity report

Primary versus inferred.

Every report splits what a primary source actually discloses or measures from what we infer on top of it. The first kind you can restate behind your own name and defend in a room. The second is a hypothesis, and it is marked as one. That line is the whole point of the imprint. It is what lets you apply the work to your own situation without misapplying it. When a report says a mechanism is confirmed but a figure attached to it is not, both facts survive on the page. We do not launder the shaky number into the solid one to make a cleaner story.

The canon

Numbered, dated, newest first.

Reports accrete. 012 will read as more authoritative because 001 exists and held up.

Research 001 August 2026 · As-of dated, re-checked

The LinkedIn throttle is mostly a myth: 7 stats checked against primary sources.

A founder-facing audit of the LinkedIn organic reach panic. The repeated stats about throttling, silent penalties, golden hours, and dwell-time cliffs, each checked against LinkedIn's own engineering disclosures and transparent, large-sample third-party datasets. Most of the scariest numbers trace to reports that never expose their method.

Research

The report

The sourced report. Claim-by-claim verification, the primary sources with a note on why each is credible, and the split between what is measured and what is inferred.

No public report page yet. The full report is available on request. Its verified findings are live in the application layer.

Synthesis

The playbook

The Founder's LinkedIn Playbook. The report's findings turned into an operating system for the founder who wants to act, not just know what is true.

Available as a deliverable.

Application

Reach Reality

Check any LinkedIn claim against its source and watch the verdict resolve. Backed by a dated evidence library of 21 repeated claims.

Open the checker

Read the claims index

Serialized publicly, one claim at a time, in the Category Gravity newsletter. The full report is the depth layer behind each issue.