Name the decision
What serviceable market can we defend from buyer groups and economics?
90-second demonstration
Bottom-Up TAM Builder
Follow one fictional record from decision question to portable artifact.
Add evidence
Segment: US professional firms with 100 to 1000 staff; Account Count: 1800; Eligibility: 35
Apply the rule
Serviceable value equals eligible accounts multiplied by expected annual contract value.
Carry it forward
Export the Bottom-up market model, assign the next action, and set the review date.