Name the decision
Can the position survive competitor substitution and predictable pressure?
90-second demonstration
Positioning Sharpness
Follow one fictional record from decision question to portable artifact.
Add evidence
Claim: Petrichor turns contested strategic assumptions into evidence-backed decisions; Company: Petrichor; Competitor: Northstar
Apply the rule
The generic-language dictionary is published in the method code and is directional.
Carry it forward
Export the Positioning redline and pressure-test cards, assign the next action, and set the review date.