Core strategy instrument · Tester

Positioning Sharpness

Redline interchangeable language and identify the proof that belongs only to you.

Start with my inputs

No account. No email gate. The primary result and exports are free.

Work locally. Strategic working text stays in this browser by default. Do not enter confidential, regulated, privileged, customer-identifying, or personal information.

Direct definition

What does Positioning Sharpness assess?

Positioning Sharpness assesses whether a competitor can use your claim without changing its meaning, then identifies the proof and language that remain specific to your company.

Definition and worked example

See the method before entering your own evidence.

Who should use it: Test whether a competitor can inherit your claim without changing its meaning.

Decision basis: The swap test redlines transparent generic phrases and competitor interchangeability; pressure mode records a response, proof, failure condition, and owner. The generic-language dictionary is published in the method code and is directional.

Read the complete versioned method · Read the highest-intent answer

Clearly fictional input

Homepage headline or claim
Petrichor turns contested strategic assumptions into evidence-backed decisions
Company name
Petrichor
Competitor name
Northstar
Target buyer
CMO
Proof sentence
Every engagement leaves a versioned decision artifact with owner, evidence status, and review date

This sample runs through the same method and artifact structure as your own work.

Structured work

Build the interchangeability redline and subtraction brief

Every field affects the result or the working artifact. Add up to 6 records.

Transparent method

How this instrument reaches a result

The swap test redlines transparent generic phrases and competitor interchangeability; pressure mode records a response, proof, failure condition, and owner. The generic-language dictionary is published in the method code and is directional.

See the fields and decision basis
  • Homepage headline or claim: required input used in the result and artifact.
  • Company name: required input used in the result and artifact.
  • Competitor name: required input used in the result and artifact.
  • Target buyer: required input used in the result and artifact.
  • Proof sentence: optional input used in the result and artifact.

Questions about Positioning Sharpness

What do I leave with?

A versioned interchangeability redline and subtraction brief with visible reasoning, evidence status, next action, review date, and structured exports.

Does the result use a benchmark or AI?

No. The result uses the visible deterministic rules for this instrument and only the inputs you provide. It is not compared with other customers.

When does the paid work begin?

After the artifact. Petrichor helps the team challenge evidence, reconcile disagreement, assign ownership, and commit to the organizational decision without making you repeat the free work.

The method is versioned. No cross-customer benchmark is used. Review the full method and change history, the relevant plain-language answer, or the permanent Tool Trust Charter.

Related decision instruments: Pricing Authority · Reality Audit · Relevancy Audit