8 diagnostic questions. 2 minutes. Most positioning doesn't fail because the product is weak. It fails because the claim blurs into everyone else's, and the market defaults to the incumbent or to nothing. Find out whether yours is legible, blurring, or interchangeable, and get a personalized AI analysis of your weakest signal.
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This scorecard tells you whether your claim lands. The relevancy engagement tells you what the claim should be: which buyer bleeds for the problem, what they actually call it, and what to cut so the rest gets louder. Relevance is a subtraction problem. This is the subtraction.
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