No account. No email gate. The primary result and exports are free.
Work locally.Strategic working text stays in this browser by default.Do not enter confidential, regulated, privileged, customer-identifying, or personal information.
Direct definition
What does Positioning Sharpness assess?
Positioning Sharpness assesses whether a competitor can use your claim without changing its meaning, then identifies the proof and language that remain specific to your company.
Definition and worked example
See the method before entering your own evidence.
Who should use it: Test whether a competitor can inherit your claim without changing its meaning.
Decision basis: The swap test redlines transparent generic phrases and competitor interchangeability; pressure mode records a response, proof, failure condition, and owner. The generic-language dictionary is published in the method code and is directional.
Cards farther right have more complete inputs. Cards higher on the map carry greater unresolved decision exposure.
More complete evidence →Greater exposure →
Limits
Optional research contribution
Help test how positioning sharpness varies across company contexts.
Your result is complete and stays free whether you contribute or not. Research Mode sends four selected company descriptors and aggregate result counts only. The application payload excludes your claim, company name, competitor, buyer, proof text, email, identity, artifact, analytics session, and IP address. The server does not write transport IP to the research table.
The pack includes private pre-work, simultaneous reveal, a 60-minute agenda, priority selection, decision ownership, dissent, and a 30-day review.
Carry the work forward
Create a Workshop Pre-Read
The default pre-read includes versions, result, open questions, and requested outcome. Your raw working text stays out unless you deliberately include it.
Where the free tool stops
The artifact makes the issue visible. The engagement resolves the organizational decision.
Petrichor helps the team reconcile disagreement, challenge evidence, assign ownership, and leave with a committed decision. You will not be asked to recreate this artifact.
The swap test redlines transparent generic phrases and competitor interchangeability; pressure mode records a response, proof, failure condition, and owner. The generic-language dictionary is published in the method code and is directional.
See the fields and decision basis
Homepage headline or claim: required input used in the result and artifact.
Company name: required input used in the result and artifact.
Competitor name: required input used in the result and artifact.
Target buyer: required input used in the result and artifact.
Proof sentence: optional input used in the result and artifact.
Questions about Positioning Sharpness
What do I leave with?
A versioned interchangeability redline and subtraction brief with visible reasoning, evidence status, next action, review date, and structured exports.
Does the result use a benchmark or AI?
No. The result uses the visible deterministic rules for this instrument and only the inputs you provide. It is not compared with other customers.
When does the paid work begin?
After the artifact. Petrichor helps the team challenge evidence, reconcile disagreement, assign ownership, and commit to the organizational decision without making you repeat the free work.