Name the decision
How much planned growth spend is exposed to weak evidence or message fit?
90-second demonstration
Spend-at-Risk Calculator
Follow one fictional record from decision question to portable artifact.
Add evidence
Scenario: Q4 category launch; Planned Spend: 350000; Evidence Strength: 2
Apply the rule
Readiness equals 0.40 times evidence strength, plus 0.25 times message fit, plus 0.20 times response discipline, plus 0.15 times fallback quality.
Carry it forward
Export the Spend exposure model, assign the next action, and set the review date.