The Trust Audit
Two weeks. A forensic read of where your credibility holds, and where it breaks the moment someone serious looks closely.
You leave with the gaps mapped, ranked, and priced by effort. Not a pitch. A diagnosis you keep.
Phil and Gabe run every audit. Phil built the Relevancy Engineering method. Gabe directed and wrote 15 courses for MasterClass and co-founded MT Copeland, a venture-backed platform that reached more than 20,000 tradespeople. Who we are.
Book a 20-minute intro to check fit before anything is scoped.
Every engagement starts with a diagnosis. The Trust Audit is that diagnosis, sold on its own.
Two deep-dive calls. An async teardown of the credibility infrastructure you have today. A written report that becomes a strategic asset, not a slide you forget by Friday.
One month of a mid-market PR retainer buys a month of output that stops when the billing stops. The same spend here buys a permanent read of your foundation. One is rented. One is owned.
Start with the free Authority Ledger and download its Workshop Pre-Read.
Map the sources that repeat your ideas, separate credited independent proof from owned or aging evidence, and name the next proof action. The Trust Audit begins from that record, so Petrichor can spend the session on the gaps that matter.
Build your authority record- Two 90-minute deep-dive calls
- A 12 to 20 page written audit across all five layers of trust infrastructure
- A Priority Action Matrix. Every gap ranked by expected effect, with the effort and impact of closing it
- A direct answer to the only question that matters first: what to build, and in what order
Credibility is not one thing. It is five, and most companies are strong in one and quietly exposed in the rest. The audit stress-tests each.
01 Intellectual Authority
→ Whether you own a framework and a language, or borrow everyone else’s.
02 Institutional Proximity
→ Which association signals you actually carry, and which you only claim.
03 Proof Moments
→ Whether your wins are documented and citable, or live only in your own retelling.
04 Selective Scarcity
→ Whether your price and your refusals hold, or quietly erode every quarter.
05 Ethical Consistency
→ Whether your stated identity survives contact with how you actually operate.
→ Where does your credibility fail under serious scrutiny?
→ What is the first and highest-impact thing to build?
→ Where are you renting authority instead of owning it?
You are within twelve months of a moment that will test you. A raise. A new market. An enterprise sales push.
You already suspect your story has gaps. You would rather find them yourself than have a partner, a reporter, or a buyer find them for you.
It is not for the founder who wants reassurance. The report names what is missing, and most companies do not score well on the first pass. That is the point.
$12,000. Two weeks. About half of Trust Audit clients go on to a full Reputation Engineering engagement. The other half leave with a roadmap and build it themselves. Both are wins.