Your pitch is what you say. Your trust surface is what a buyer can verify when nobody from the company is there to explain it.
Free. Public information only. One claim at a time.
A company sells a division. Clean announcement, new owner, new name. Two years later the buyer markets the service under the new name, the seller's homepage still markets the same category, and one provider lists both. Every page is defensible on its own. No single source explains who does what now.
That is not stale copy. It is one specific gap. After a material change, there is no inspectable source of truth a buyer, partner, or insurer can converge on.
The same gap shows up before a fundraise, an enterprise deal, a rebrand, or a board review. The pitch lands in the room. The trust surface falls apart the moment you leave it.
You never get to narrate diligence. A buyer reads the surfaces. Capture the same five, on the same day, before you interpret them.
The homepage and the page that should carry the claim.
The founder or executive profile a buyer will read.
What a signed-out search says you are known for.
How two AI answer products describe you and what they cite.
The strongest source outside your own site.
Score each dimension 0 to 2. The total is a dated read of what your public record produces today. Not a credibility rating. Not a forecast.
Do the surfaces describe the same category, buyer, and problem.
Is the proof current, specific, and independently inspectable.
Do search and AI sources reinforce the owned claim.
Does the public record make the leadership or ownership story legible.
Is there a current authoritative source that reconciles material changes and current responsibilities.
Evidence status is reported beside the score, never folded into it. A high surface score never upgrades weak evidence.
One claim you would hate to see doubted before the next fundraise, enterprise deal, category move, rebrand, or board decision.
If the story falls apart when you leave the room, messaging is not the first fix. The proof chain is.
Run the interactive Credibility Score on one claim and get the profile plus the first repair.
Test how your public record holds up across the surfaces a buyer reads.
When the claim sits in front of a fundraise, rebrand, or board decision, that is a Trust Audit.
Reputation is infrastructure, not marketing. Build the part that answers when you cannot.
The method behind the Blueprint, plus what is actually moving buyer trust. No vanity metrics.