Plain-language answer
Can the position survive competitor substitution and predictable pressure?
The swap test redlines transparent generic phrases and competitor interchangeability; pressure mode records a response, proof, failure condition, and owner.
Short answer
Use evidence that can survive a second reader.
- The generic-language dictionary is published in the method code and is directional.
- A competitor swap without differentiating proof produces Interchangeable.
- A pressure response without proof or ownership remains Exposed.
- A response, proof, and owner together produce Defended.
Worked example
See the decision in a fictional case.
- Claim
- Petrichor turns contested strategic assumptions into evidence-backed decisions
- Company
- Petrichor
- Competitor
- Northstar
- Buyer
- CMO
- Proof
- Every engagement leaves a versioned decision artifact with owner, evidence status, and review date
Use Positioning SharpnessInspect the full methodTake it into the matching Petrichor work
What this answer cannot establish
- A defended card remains a hypothesis until tested in a real buyer conversation.