The annual relevance audit
Every company audits its finances once a year. The serious ones audit security too. The thing that decides whether any of it matters, whether the market still finds you relevant, goes unaudited until the revenue line forces it.
Relevance decays quietly. A competitor reframes the category. A buyer's definition of the obvious choice shifts. Your positioning still describes the company you were two years ago. By the time the decay reaches revenue, it is twelve to eighteen months old and expensive to reverse.
A Reality Audit scores where that decay has started, before your next plan is built on top of it.
We score five dimensions of relevance, each one to five, against real market evidence: what buyers actually say, what AI engines actually cite, where your category is actually moving. You get a number, the gaps behind it, and the specific moves that close them. Twelve days, start to finish.
Run it once and you have a baseline. Run it every planning season and you have the thing that actually matters: the trendline. Which dimension slipped. How fast. Whether last year's fixes held.
A single score is a snapshot. The year-over-year line is the instrument.
Read the Category Gravity field guideMost companies take the audit into their own planning and run the fixes themselves.
When a gap needs building rather than naming, the audit is the front door to the full Reputation Engineering engagement, where we do the work with you. The audit tells you what to fix. The engagement fixes it.
See the Trust AuditPilot
$8,000 · 12-Day Delivery
Standard
$15,000 · 12-Day Delivery
Intensive
$22,000 · 12-Day Delivery
What is a Reality Audit?
An annual relevance audit. We score five dimensions of your market relevance, each one to five, against real evidence, and deliver the gaps and the fixes in twelve days.
Who is it for?
Growth-stage companies, Series A to B. The CEO who owns next year's strategy, or the CMO who runs it.
Why run it every year?
Relevance decays, so a one-time score ages fast. The product is the year-over-year trendline: which dimension slipped and whether last year's fixes held. Run it before planning locks.
How is it different from a brand audit?
It is not a brand audit and not an opinion survey. It scores relevance against what buyers say, what AI engines cite, and where the category is moving. Evidence, not taste.
What happens after the audit?
You take it into planning and run the fixes yourself, or you ladder into the full Reputation Engineering engagement where we do the build with you.