Name the decision
Which competitor beliefs are evidence and which remain assumptions?
90-second demonstration
Competitive Reality
Follow one fictional record from decision question to portable artifact.
Add evidence
Competitor: Northstar Advisory; Change: Launched a research subscription alongside project work; Source Link: https://example.com/northstar-research
Apply the rule
Intelligence records require a dated observation, source, confidence, and review owner.
Carry it forward
Export the Competitive assumption register, assign the next action, and set the review date.