Step 1
Intelligence records require a dated observation, source, confidence, and review owner.
Public tool method · Version 1.0.0
Competitive Reality
Use this method when you need to answer: Which competitor beliefs are evidence and which remain assumptions? It turns the evidence you supply into a Competitive assumption register by applying explicit, versioned decision rules. The result is not a benchmark or certification. It shows the strongest evidence, riskiest input, next action, owner, and review date so another reader can inspect and challenge the decision.
Last material review 2026-08-08 · Next review 2026-11-06
Question answered
Which competitor beliefs are evidence and which remain assumptions?
Competitive Reality uses a shared evidence and ownership model for dated intelligence and narrative attack surfaces.
Step 2
Narrative defenses require an attack, proof, response, and owner.
Step 3
No public source is scraped or treated as verified by the tool.
Step 4
Record the required inputs and label missing or estimated evidence before classification.
Step 5
Apply the versioned decision rule and preserve the reason behind each row state.
Assumptions and limits
- Public and buyer observations remain user-supplied and locally held.
Usefulness hypothesis
A dated review queue reduces decisions based on inherited competitor assumptions.
Primary metric: Repeat import and material delta review
Worked example and modes
The same method, preserved entry intent.
- Competitor
- Northstar Advisory
- Change
- Launched a research subscription alongside project work
- Source Link
- https://example.com/northstar-research
- Date
- 2026-07-01
- Buyer Evidence
- Two prospects mentioned the subscription
- Internal Assumption
- They still compete only on workshops
Distribution package
Use, embed, and share the instrument.
Blank CSV template90-second demonstrationThree share treatmentsPlain-language answer
Embed with canonical attribution
<iframe src="https://petrichorgrowth.com/tools/competitive-blind-spot/embed.html" title="Competitive Reality" loading="lazy" width="100%" height="900"></iframe>
<p>Source: <a href="https://petrichorgrowth.com/tools/competitive-blind-spot">Competitive Reality by Petrichor</a></p>Ownership and change control
Who keeps the result defensible?
Product
Petrichor product
Method
Petrichor strategy
Evidence
Petrichor research
Privacy
Petrichor operations
Security
Petrichor web platform
Distribution
Petrichor growth
Support
Petrichor client experience
A material method change requires a reason, impact note, fixture rerun, semantic-version increment, and public entry in the method change log.
Related decision methods
Continue through the evidence chain.
Customer Truth
Compare internal beliefs with observed customer language and behavior.
Market Memory and Permission
Determine what the market remembers and how far the brand can credibly move.
Narrative Integrity
Reconcile consequential company claims with the evidence each audience will test.
Related plain-language answers
Customer Truth answerMarket Memory answerNarrative Integrity answer
Method questions
What another reader should know.
What does the Competitive Reality method produce?
A versioned Competitive assumption register with visible reasoning, evidence status, next action, ownership, and review date.
What inputs does Competitive Reality require?
Only the structured decision evidence named by the instrument. Missing or estimated inputs remain visible in the result.
Does the method use AI or a cross-customer benchmark?
No. It applies deterministic rules to the user's inputs and does not compare one customer with another.
When is the method reviewed or changed?
The current method is reviewed at least every 90 days. Material changes require new fixtures, a version increment, and a public change note.
When should the artifact move into facilitated work?
When the unresolved decision requires team challenge, evidence reconciliation, dissent, ownership, and an organizational commitment.