PETRICHOR

Core strategy instrument · Ledger

Competitive Blind Spot

Separate what changed from what your team merely believes changed.

Start with my inputs

No account. No email gate. The primary result and exports are free.

Work locally. Strategic working text stays in this browser by default. Do not enter confidential, regulated, privileged, customer-identifying, or personal information.

Definition and worked example

See the method before entering your own evidence.

Who should use it: Replace inherited competitor assumptions with dated observations and a review queue.

Decision basis: Competitive Reality uses a shared evidence and ownership model for dated intelligence and narrative attack surfaces. Intelligence records require a dated observation, source, confidence, and review owner.

Read the complete versioned method · Read the highest-intent answer

Clearly fictional input

Competitor
Northstar Advisory
Observed change
Launched a research subscription alongside project work
Public source link
https://example.com/northstar-research
Observation date
2026-07-01
Buyer evidence
Two prospects mentioned the subscription
Internal assumption
They still compete only on workshops

This sample runs through the same method and artifact structure as your own work.

Structured work

Build the competitor assumption register

Every field affects the result or the working artifact. Add up to 12 records.

Transparent method

How this instrument reaches a result

Competitive Reality uses a shared evidence and ownership model for dated intelligence and narrative attack surfaces. Intelligence records require a dated observation, source, confidence, and review owner.

See the fields and decision basis
  • Competitor: required input used in the result and artifact.
  • Observed change: required input used in the result and artifact.
  • Public source link: optional input used in the result and artifact.
  • Observation date: required input used in the result and artifact.
  • Buyer evidence: optional input used in the result and artifact.
  • Internal assumption: required input used in the result and artifact.
  • Confidence: required input used in the result and artifact.
  • Review owner: required input used in the result and artifact.

Questions about Competitive Blind Spot

What do I leave with?

A versioned competitor assumption register with visible reasoning, evidence status, next action, review date, and structured exports.

Does the result use a benchmark or AI?

No. The result uses the visible deterministic rules for this instrument and only the inputs you provide. It is not compared with other customers.

When does the paid work begin?

After the artifact. Petrichor helps the team challenge evidence, reconcile disagreement, assign ownership, and commit to the organizational decision without making you repeat the free work.

The method is versioned. No cross-customer benchmark is used. Review the full method and change history, the relevant plain-language answer, or the permanent Tool Trust Charter.

Related decision instruments: Customer Truth · Market Memory and Permission · Narrative Integrity