Name the decision
Where do internal buying beliefs conflict with customer language and behavior?
90-second demonstration
Customer Truth
Follow one fictional record from decision question to portable artifact.
Add evidence
Internal Belief: Buyers choose us for strategic creativity; Customer Language: You made the decision legible enough for the board to approve; Cohort: Recent retained clients
Apply the rule
No customer evidence produces Unknown.
Carry it forward
Export the Belief-gap and customer-language table, assign the next action, and set the review date.