Step 1
No customer evidence produces Unknown.
Public tool method · Version 1.0.0
Customer Truth
Use this method when you need to answer: Where do internal buying beliefs conflict with customer language and behavior? It turns the evidence you supply into a Belief-gap and customer-language table by applying explicit, versioned decision rules. The result is not a benchmark or certification. It shows the strongest evidence, riskiest input, next action, owner, and review date so another reader can inspect and challenge the decision.
Last material review 2026-08-08 · Next review 2026-11-06
Question answered
Where do internal buying beliefs conflict with customer language and behavior?
The belief-gap method keeps internal belief, customer language, and observed behavior as separate evidence classes.
Step 2
Customer language without behavior produces Stated only.
Step 3
Recorded contradiction produces Contradicted.
Step 4
Customer language plus observed behavior produces Observed.
Step 5
Record the required inputs and label missing or estimated evidence before classification.
Assumptions and limits
- The method does not infer population-wide belief from a small interview sample.
Usefulness hypothesis
Explicit unknowns produce a more useful interview plan than a maturity score.
Primary metric: Interview-plan or vocabulary-table interaction
Worked example and modes
The same method, preserved entry intent.
- Internal Belief
- Buyers choose us for strategic creativity
- Customer Language
- You made the decision legible enough for the board to approve
- Cohort
- Recent retained clients
- Date
- 2026-07-12
- Observed Behavior
- Shared the decision artifact in the board pack
- Sales Language
- Distinctive strategy
Distribution package
Use, embed, and share the instrument.
Blank CSV template90-second demonstrationThree share treatmentsPlain-language answer
Embed with canonical attribution
<iframe src="https://petrichorgrowth.com/tools/customer-truth/embed.html" title="Customer Truth" loading="lazy" width="100%" height="900"></iframe>
<p>Source: <a href="https://petrichorgrowth.com/tools/customer-truth">Customer Truth by Petrichor</a></p>Ownership and change control
Who keeps the result defensible?
Product
Petrichor product
Method
Petrichor strategy
Evidence
Petrichor research
Privacy
Petrichor operations
Security
Petrichor web platform
Distribution
Petrichor growth
Support
Petrichor client experience
A material method change requires a reason, impact note, fixture rerun, semantic-version increment, and public entry in the method change log.
Related decision methods
Continue through the evidence chain.
Market Memory and Permission
Determine what the market remembers and how far the brand can credibly move.
Narrative Integrity
Reconcile consequential company claims with the evidence each audience will test.
Positioning Sharpness
Test whether positioning remains distinctive and defensible under substitution or pressure.
Related plain-language answers
Market Memory answerNarrative Integrity answerPositioning Sharpness answer
Method questions
What another reader should know.
What does the Customer Truth method produce?
A versioned Belief-gap and customer-language table with visible reasoning, evidence status, next action, ownership, and review date.
What inputs does Customer Truth require?
Only the structured decision evidence named by the instrument. Missing or estimated inputs remain visible in the result.
Does the method use AI or a cross-customer benchmark?
No. It applies deterministic rules to the user's inputs and does not compare one customer with another.
When is the method reviewed or changed?
The current method is reviewed at least every 90 days. Material changes require new fixtures, a version increment, and a public change note.
When should the artifact move into facilitated work?
When the unresolved decision requires team challenge, evidence reconciliation, dissent, ownership, and an organizational commitment.