Does Customer Truth use a benchmark or AI?

No. The result uses visible deterministic rules and only the user's inputs. It is not compared with other customers.

When should I take the Belief-gap and customer-language table into a workshop?

When the unresolved work requires team challenge, evidence reconciliation, ownership, and a committed organizational decision.

Core strategy instrument · Ledger

Customer Truth

Q: What does Customer Truth produce?

A versioned Belief-gap and customer-language table with visible reasoning, evidence status, next action, review date, and structured exports.

Treat unknown as a useful result and leave with an evidence-collection plan.

Start with my inputs

No account. No email gate. The primary result and exports are free.

Work locally. Strategic working text stays in this browser by default. Do not enter confidential, regulated, privileged, customer-identifying, or personal information.

Definition and worked example

See the method before entering your own evidence.

Who should use it: Compare internal buying beliefs with customer language and behavior.

Decision basis: The belief-gap method keeps internal belief, customer language, and observed behavior as separate evidence classes. No customer evidence produces Unknown.

Read the complete versioned method · Read the highest-intent answer

Clearly fictional input

Internal buying belief: Buyers choose us for strategic creativity
Anonymized customer language: You made the decision legible enough for the board to approve
Source cohort: Recent retained clients
Interview or evidence date: 2026-07-12
Observed behavior: Shared the decision artifact in the board pack
Sales language: Distinctive strategy

This sample runs through the same method and artifact structure as your own work.

Structured work

Build the belief-gap and customer-language table

Every field affects the result or the working artifact. Add up to 12 records.

Ungated result

Your belief-gap and customer-language table

Method 1.0.0 · Input schema 1.0.0
Artifact · Due · Review

Decision state

Input confidence

Strongest evidence

Riskiest input

Do within seven days

Limits

Import a prior JSON Download blank template Watch the 90-second walkthrough

Team operating path

Run the decision without inventing the process

The pack includes private pre-work, simultaneous reveal, a 60-minute agenda, priority selection, decision ownership, dissent, and a 30-day review.

Carry the work forward

Create a Workshop Pre-Read

The default pre-read includes versions, result, open questions, and requested outcome. Your raw working text stays out unless you deliberately include it.

Include my strategic working text

Where the free tool stops

The artifact makes the issue visible. The engagement resolves the organizational decision.

Petrichor helps the team reconcile disagreement, challenge evidence, assign ownership, and leave with a committed decision. You will not be asked to recreate this artifact.

Take this into the matching Petrichor work

Self-serve

Run this on your own company

This scored you once. The kit is the full rubric, built to paste straight into your LLM. Feed it to Claude or ChatGPT and score everything, on your own data. Includes the paste-ready file plus the designed PDF.

Get the kit for $499

Transparent method

How this instrument reaches a result

The belief-gap method keeps internal belief, customer language, and observed behavior as separate evidence classes. No customer evidence produces Unknown.

See the fields and decision basis

Internal buying belief: required input used in the result and artifact.
Anonymized customer language: optional input used in the result and artifact.
Source cohort: optional input used in the result and artifact.
Interview or evidence date: optional input used in the result and artifact.
Observed behavior: optional input used in the result and artifact.
Sales language: optional input used in the result and artifact.
Relationship to belief: required input used in the result and artifact.
Evidence owner: optional input used in the result and artifact.

Questions about Customer Truth

What do I leave with?

A versioned belief-gap and customer-language table with visible reasoning, evidence status, next action, review date, and structured exports.

Does the result use a benchmark or AI?

No. The result uses the visible deterministic rules for this instrument and only the inputs you provide. It is not compared with other customers.

When does the paid work begin?

After the artifact. Petrichor helps the team challenge evidence, reconcile disagreement, assign ownership, and commit to the organizational decision without making you repeat the free work.

The method is versioned. No cross-customer benchmark is used. Review the full method and change history, the relevant plain-language answer, or the permanent Tool Trust Charter.

Related decision instruments: Market Memory and Permission · Narrative Integrity · Positioning Sharpness