Which competitor beliefs are evidence and which remain assumptions?

Short answer

Use evidence that can survive a second reader.

1. Intelligence records require a dated observation, source, confidence, and review owner.
2. Narrative defenses require an attack, proof, response, and owner.
3. No public source is scraped or treated as verified by the tool.

How to read the result

Most competitor intelligence decays quietly. A pricing change gets noted in a deck, the deck is forgotten, and months later the team is still arguing from it as if it were current. This method treats every competitor belief as a dated record instead. Each record carries what was observed, where it came from, how confident the observer was, and who reviews it next.

A belief whose review date passes with no new evidence should be treated as an assumption again, not as settled fact. The same discipline applies to your own story. Every claim a competitor could attack needs a named attack, the proof that answers it, a response, and an owner. If any of the four is missing, the claim is exposed, and the record should say so.

Worked example

See the decision in a fictional case.

Use Competitive RealityInspect the full methodTake it into the matching Petrichor work

What this answer cannot establish

• Public and buyer observations remain user-supplied and locally held.