Plain-language answer
Which competitor beliefs are evidence and which remain assumptions?
Competitive Reality uses a shared evidence and ownership model for dated intelligence and narrative attack surfaces.
Short answer
Use evidence that can survive a second reader.
- Intelligence records require a dated observation, source, confidence, and review owner.
- Narrative defenses require an attack, proof, response, and owner.
- No public source is scraped or treated as verified by the tool.
Worked example
See the decision in a fictional case.
- Competitor
- Northstar Advisory
- Change
- Launched a research subscription alongside project work
- Source Link
- https://example.com/northstar-research
- Date
- 2026-07-01
- Buyer Evidence
- Two prospects mentioned the subscription
- Internal Assumption
- They still compete only on workshops
Use Competitive RealityInspect the full methodTake it into the matching Petrichor work
What this answer cannot establish
- Public and buyer observations remain user-supplied and locally held.