8 diagnostic questions. 2 minutes. Most positioning doesn't fail because the product is weak. It fails because the claim blurs into everyone else's, and the market defaults to the incumbent or to nothing. Find out whether yours is legible, blurring, or interchangeable.
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This scorecard counts what is in the ledger. The relevancy engagement is about what should be in it: which idea is worth owning, what to name it, and what to publish so the market has something it has to point at. Authority is built, not accumulated. This is the building.
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