Does Brand Memory use a benchmark or AI?

No. The result uses visible deterministic rules and only the user's inputs. It is not compared with other customers.

When should I take the Recall trigger and memory map into a workshop?

When the unresolved work requires team challenge, evidence reconciliation, ownership, and a committed organizational decision.

Core strategy instrument · Mapper

Brand Memory

Q: What does Brand Memory produce?

A versioned Recall trigger and memory map with visible reasoning, evidence status, next action, review date, and structured exports.

Map remembered associations using external evidence, not internal preference.

Start with my inputs

No account. No email gate. The primary result and exports are free.

Work locally. Strategic working text stays in this browser by default. Do not enter confidential, regulated, privileged, customer-identifying, or personal information.

Definition and worked example

See the method before entering your own evidence.

Who should use it: Compare intended brand associations with what an audience actually recalls.

Decision basis: One evidence model supports memory, familiarity, heritage, and permission modes while preserving each entry problem. Internal self-perception is not market evidence.

Read the complete versioned method · Read the highest-intent answer

Clearly fictional input

Intended association: Strategic clarity
Observed audience language: They turn disputed assumptions into decisions
Evidence source: customer
Audience: CMOs
Desired future association: Operating intelligence
Available proof: Decision artifacts used in quarterly reviews

This sample runs through the same method and artifact structure as your own work.

Structured work

Build the recall trigger and memory map

Every field affects the result or the working artifact. Add up to 10 records.

Ungated result

Your recall trigger and memory map

Method 1.0.0 · Input schema 1.0.0
Artifact · Due · Review

Decision state

Input confidence

Strongest evidence

Riskiest input

Do within seven days

Limits

Import a prior JSON Download blank template Watch the 90-second walkthrough

Team operating path

Run the decision without inventing the process

The pack includes private pre-work, simultaneous reveal, a 60-minute agenda, priority selection, decision ownership, dissent, and a 30-day review.

Carry the work forward

Create a Workshop Pre-Read

The default pre-read includes versions, result, open questions, and requested outcome. Your raw working text stays out unless you deliberately include it.

Include my strategic working text

Where the free tool stops

The artifact makes the issue visible. The engagement resolves the organizational decision.

Petrichor helps the team reconcile disagreement, challenge evidence, assign ownership, and leave with a committed decision. You will not be asked to recreate this artifact.

Take this into the matching Petrichor work

Self-serve

Run this on your own company

This scored you once. The kit is the full rubric, built to paste straight into your LLM. Feed it to Claude or ChatGPT and score everything, on your own data. Includes the paste-ready file plus the designed PDF.

Get the kit for $499

Transparent method

How this instrument reaches a result

One evidence model supports memory, familiarity, heritage, and permission modes while preserving each entry problem. Internal self-perception is not market evidence.

See the fields and decision basis

Intended association: required input used in the result and artifact.
Observed audience language: optional input used in the result and artifact.
Evidence source: required input used in the result and artifact.
Audience: required input used in the result and artifact.
Desired future association: optional input used in the result and artifact.
Available proof: optional input used in the result and artifact.
Contradictory evidence: required input used in the result and artifact.
Map annotation: optional input used in the result and artifact.

Questions about Brand Memory

What do I leave with?

A versioned recall trigger and memory map with visible reasoning, evidence status, next action, review date, and structured exports.

Does the result use a benchmark or AI?

No. The result uses the visible deterministic rules for this instrument and only the inputs you provide. It is not compared with other customers.

When does the paid work begin?

After the artifact. Petrichor helps the team challenge evidence, reconcile disagreement, assign ownership, and commit to the organizational decision without making you repeat the free work.

The method is versioned. No cross-customer benchmark is used. Review the full method and change history, the relevant plain-language answer, or the permanent Tool Trust Charter.

Related decision instruments: Narrative Integrity · Positioning Sharpness · Pricing Authority