Step 1
Internal self-perception is not market evidence.
Public tool method · Version 1.0.0
Market Memory and Permission
Use this method when you need to answer: What does the market remember and how far can the brand credibly move? It turns the evidence you supply into a Memory and permission map by applying explicit, versioned decision rules. The result is not a benchmark or certification. It shows the strongest evidence, riskiest input, next action, owner, and review date so another reader can inspect and challenge the decision.
Last material review 2026-08-08 · Next review 2027-02-04
Question answered
What does the market remember and how far can the brand credibly move?
One evidence model supports memory, familiarity, heritage, and permission modes while preserving each entry problem.
Step 2
External or customer language may support Observed, Inferred, Adjacent, or Permitted states.
Step 3
A proposed move without proof is Proof required.
Step 4
Contradictory evidence produces Rejected.
Step 5
Record the required inputs and label missing or estimated evidence before classification.
Assumptions and limits
- The map records evidence and inference; it does not grant market permission.
Usefulness hypothesis
An evidence-labeled permission frontier improves brand movement decisions.
Primary metric: Mode-specific map export and facilitator-pack use
Worked example and modes
The same method, preserved entry intent.
- Intended Association
- Strategic clarity
- Observed Language
- They turn disputed assumptions into decisions
- Evidence Source
- customer
- Audience
- CMOs
- Proposed Move
- Operating intelligence
- Proof
- Decision artifacts used in quarterly reviews
Distribution package
Use, embed, and share the instrument.
Blank CSV template90-second demonstrationThree share treatmentsPlain-language answer
Embed with canonical attribution
<iframe src="https://petrichorgrowth.com/tools/brand-as-memory/embed.html" title="Market Memory and Permission" loading="lazy" width="100%" height="900"></iframe>
<p>Source: <a href="https://petrichorgrowth.com/tools/brand-as-memory">Market Memory and Permission by Petrichor</a></p>Ownership and change control
Who keeps the result defensible?
Product
Petrichor product
Method
Petrichor strategy
Evidence
Petrichor research
Privacy
Petrichor operations
Security
Petrichor web platform
Distribution
Petrichor growth
Support
Petrichor client experience
A material method change requires a reason, impact note, fixture rerun, semantic-version increment, and public entry in the method change log.
Related decision methods
Continue through the evidence chain.
Narrative Integrity
Reconcile consequential company claims with the evidence each audience will test.
Positioning Sharpness
Test whether positioning remains distinctive and defensible under substitution or pressure.
Pricing Authority
Quantify discount leakage and define defensible pricing guardrails.
Related plain-language answers
Narrative Integrity answerPositioning Sharpness answerPricing Authority answer
Method questions
What another reader should know.
What does the Market Memory and Permission method produce?
A versioned Memory and permission map with visible reasoning, evidence status, next action, ownership, and review date.
What inputs does Market Memory and Permission require?
Only the structured decision evidence named by the instrument. Missing or estimated inputs remain visible in the result.
Does the method use AI or a cross-customer benchmark?
No. It applies deterministic rules to the user's inputs and does not compare one customer with another.
When is the method reviewed or changed?
The current method is reviewed at least every 180 days. Material changes require new fixtures, a version increment, and a public change note.
When should the artifact move into facilitated work?
When the unresolved decision requires team challenge, evidence reconciliation, dissent, ownership, and an organizational commitment.