Core strategy instrument · Mapper

Brand Permission

Define how far the brand can credibly move and what proof would extend the frontier.

Start with my inputs

No account. No email gate. The primary result and exports are free.

Work locally. Strategic working text stays in this browser by default. Do not enter confidential, regulated, privileged, customer-identifying, or personal information.

Definition and worked example

See the method before entering your own evidence.

Who should use it: Determine which brand moves are permitted, adjacent, proof-required, or rejected.

Decision basis: One evidence model supports memory, familiarity, heritage, and permission modes while preserving each entry problem. Internal self-perception is not market evidence.

Read the complete versioned method · Read the highest-intent answer

Clearly fictional input

Existing association
Evidence-led strategy
Observed audience language
Useful when a decision is politically difficult
Evidence source
customer
Audience
Executive teams
Proposed move
AI assurance
Proof enabling the move
Versioned evidence and control records for bounded AI workflows

This sample runs through the same method and artifact structure as your own work.

Structured work

Build the permission frontier

Every field affects the result or the working artifact. Add up to 10 records.

Transparent method

How this instrument reaches a result

One evidence model supports memory, familiarity, heritage, and permission modes while preserving each entry problem. Internal self-perception is not market evidence.

See the fields and decision basis
  • Existing association: required input used in the result and artifact.
  • Observed audience language: optional input used in the result and artifact.
  • Evidence source: required input used in the result and artifact.
  • Audience: required input used in the result and artifact.
  • Proposed move: required input used in the result and artifact.
  • Proof enabling the move: optional input used in the result and artifact.
  • Contradictory evidence: required input used in the result and artifact.
  • Map annotation: optional input used in the result and artifact.

Questions about Brand Permission

What do I leave with?

A versioned permission frontier with visible reasoning, evidence status, next action, review date, and structured exports.

Does the result use a benchmark or AI?

No. The result uses the visible deterministic rules for this instrument and only the inputs you provide. It is not compared with other customers.

When does the paid work begin?

After the artifact. Petrichor helps the team challenge evidence, reconcile disagreement, assign ownership, and commit to the organizational decision without making you repeat the free work.

The method is versioned. No cross-customer benchmark is used. Review the full method and change history, the relevant plain-language answer, or the permanent Tool Trust Charter.

Related decision instruments: Narrative Integrity · Positioning Sharpness · Pricing Authority