Core strategy instrument · Ledger

Competitive Narrative

Expose the weak parts of your story before a competitor does.

Start with my inputs

No account. No email gate. The primary result and exports are free.

Work locally. Strategic working text stays in this browser by default. Do not enter confidential, regulated, privileged, customer-identifying, or personal information.

Definition and worked example

See the method before entering your own evidence.

Who should use it: Map the claim a competitor can attack, the available proof, and the repair owner.

Decision basis: Competitive Reality uses a shared evidence and ownership model for dated intelligence and narrative attack surfaces. Intelligence records require a dated observation, source, confidence, and review owner.

Read the complete versioned method · Read the highest-intent answer

Clearly fictional input

Company claim
Our work produces faster strategic decisions
Likely competitor attack
The process is just a shorter planning workshop
Available proof
Three clients reached a named decision inside 30 days
Customer outcome
Budget reallocated within one quarter
Where the attack appears
Sales call
Response owner
Growth lead

This sample runs through the same method and artifact structure as your own work.

Structured work

Build the narrative attack surface

Every field affects the result or the working artifact. Add up to 12 records.

Transparent method

How this instrument reaches a result

Competitive Reality uses a shared evidence and ownership model for dated intelligence and narrative attack surfaces. Intelligence records require a dated observation, source, confidence, and review owner.

See the fields and decision basis
  • Company claim: required input used in the result and artifact.
  • Likely competitor attack: required input used in the result and artifact.
  • Available proof: optional input used in the result and artifact.
  • Customer outcome: optional input used in the result and artifact.
  • Where the attack appears: required input used in the result and artifact.
  • Response owner: required input used in the result and artifact.
  • Current response: optional input used in the result and artifact.

Questions about Competitive Narrative

What do I leave with?

A versioned narrative attack surface with visible reasoning, evidence status, next action, review date, and structured exports.

Does the result use a benchmark or AI?

No. The result uses the visible deterministic rules for this instrument and only the inputs you provide. It is not compared with other customers.

When does the paid work begin?

After the artifact. Petrichor helps the team challenge evidence, reconcile disagreement, assign ownership, and commit to the organizational decision without making you repeat the free work.

The method is versioned. No cross-customer benchmark is used. Review the full method and change history, the relevant plain-language answer, or the permanent Tool Trust Charter.

Related decision instruments: Customer Truth · Market Memory and Permission · Narrative Integrity